Let’s say you’re tracking the best engagement for your Instagram profiles as well as your competitors. How to make use of the best times to post in your Instagram content schedule This way, you can keep track of how you stack up against your competitors and how that changes over time. Plus, it’ll provide you with insight into content ideas and types to help you make your Instagram profile even more engaging.Īgain, to make this even easier, you can create a competitive report – or even schedule it to be created and sent automatically in selected intervals. Now, coupled with your own best times to post on Instagram, this will give you a much broader picture and can serve as a solid starting point for experimenting with post timings and frequency. It’s calculated as the number of interactions to each post (likes, comments) divided by the number of followers on any given day. The ER illustrates how people respond to the content on your Instagram profile. Now, to find the best times to post on Instagram, track your engagement rates (ER) by days and by hours. the performance of your existing content,Īnd unlike with Instagram Insights, you can also define and analyze custom timeframes to figure out the best times to post in selected periods (for example, for the past two months or just during your most recent marketing campaign).When you open the Analytics tool in NapoleonCat, you can extract detailed datasets, including information such as, e.g.: ![]() Tracking the best times to post on Instagram and more for your profile(s) For the sake of this article, let’s look at that second option, specifically, how that works in NapoleonCat. One is the native Instagram Insights tool, which has its own limitations (including limited history or the fact that you can’t compare your audience engagement to others, e.g., your competitors)Īnd another is getting one of the third-party Instagram analytics tools available to track your Instagram content performance in one place, including for your competitors. There are at least a couple of ways to track engagement on Instagram. How to find the best times to post on Instagram, a.k.a. Which are also pretty likely to be changing over time.Īnd which is also why you need to keep an eye on your Instagram analytics and adjust your posting schedule to what you see there. ![]() You can start with those first if you like, but you probably won’t be very successful if you don’t keep monitoring the engagement over time and find your own best times to post. So, treat any best times to post on Instagram as guidelines at best (and always with a grain of salt).
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